Privacy Policy
Last updated: 27 September 2026
Leads FZE (“Leads FZE”, “we”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share and delete personal data when you visit our website, submit an enquiry, respond to an advertising or lead generation campaign we run, call a number we manage, attend or book one of our events, or do business with us, and the rights you have in relation to it.
Who we are: Leads FZE, Business Center, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates. Trade Licence No. 4420065.01.
Privacy contact: info@leadsfze.com
1. Information We Collect
When you use our website (leadsfze.com):
- Technical data: IP address, device and browser information, pages viewed, referral source and session activity, collected through cookies and similar technologies (see Section 4).
When you submit an enquiry form:
- The information you provide — typically your full name, email address, telephone number, company and the content of your enquiry — together with technical data such as your IP address and the page the form was submitted from.
When you register for or attend one of our events:
- Name, email, phone number, company, and registration and attendance records.
When we do business with you:
- Business contact details (name, job title, business email and phone, company) collected through our website, LinkedIn, events or referrals, and contract and payment records where a commercial relationship exists.
When you respond to a lead generation or advertising campaign we run:
- The details you submit through a landing page or a lead form on Google, Meta (Facebook and Instagram) or LinkedIn — typically name, phone number, email, company, job title, location and your answers to qualifying questions — together with the campaign and ad that led you to it.
When you call us or a tracked phone number we manage, or message us on WhatsApp:
- Your phone number, the date, time and duration of the call, the marketing source of the call and, where you are told at the start of the call, a recording and transcript of the conversation. WhatsApp messages you send and our replies.
When you book event management services:
- Contact and billing details, event requirements and, where you provide them, guest lists and supplier details. Photos and videos may be taken at events we manage; we tell guests where filming takes place and use images in our marketing only with the client’s agreement.
We do not solicit sensitive personal data (such as health, biometric, religious, political, criminal or financial-account data).
2. How We Use Your Information
| Purpose | Lawful basis |
|---|---|
| Responding to your enquiry or booking request | Steps taken to enter into, or performance of, a contract with you |
| Delivering contracted services | Performance of a contract |
| Sending you relevant updates and offers, where you have opted in | Consent, and/or as otherwise permitted under UAE law for business-to-business communications |
| Improving our website, content and user experience, and analysing site traffic | Legitimate business purposes via the analytics tools described in Section 4 |
| Maintaining business, financial and tax records | Compliance with legal obligations under UAE law |
| Passing your enquiry to the business you asked to hear from, when you respond to a lead generation campaign we run on that business’s behalf | Your consent, given on the form or at the start of the call |
| Recording calls to tracked numbers for quality, lead verification and dispute resolution | Your consent, after being notified at the start of the call |
| Planning and delivering events you have booked | Performance of a contract |
3. Consent for Communications
Where you submit your details through a form or landing page we operate:
- Consent to contact by phone, WhatsApp/SMS and email is captured as an affirmative, unbundled action — we do not use pre-ticked boxes.
- We record evidence of your consent (timestamp, IP address, form version and page URL).
You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails, replying STOP to a WhatsApp/SMS message, or contacting us at info@leadsfze.com. Opt-outs are actioned within 24 hours.
We do not make marketing calls to numbers registered on the UAE Do Not Call Registry (DNCR) unless you have given us your consent, and we follow the UAE telemarketing rules on permitted calling hours and caller identification.
4. Cookies and Tracking Technologies
Our website uses the following technologies:
| Technology | Purpose | Retention |
|---|---|---|
| Google Analytics | Measuring site traffic and understanding how visitors navigate the site, to improve content and user experience | 14 months |
| Meta Pixel | Measuring advertising performance and attributing conversions | Governed by Meta’s platform retention |
| Essential and functional cookies | Site operation, session management and preference storage | Session, or up to 12 months for preference cookies |
You can block or delete cookies at any time through your browser settings, and you can opt out of Google Analytics using Google’s browser opt-out add-on (https://tools.google.com/dlpage/gaoptout). Blocking non-essential cookies does not prevent you from using the site.
5. Who We Share Your Information With
We do not sell your personal data. We share it only with service providers that help us operate, under written contracts containing data protection obligations:
| Provider | Purpose |
|---|---|
| Amazon Web Services | Hosting, storage and backup for our systems (UAE region) |
| Meta Platforms | Advertising delivery and conversion measurement |
| Advertising delivery, conversion tracking and analytics | |
| Zoho | Corporate email and file storage |
| Cloudflare | Hosting and content delivery for leadsfze.com and landing pages |
| Leads Dubai (our sister company) | Shared enquiry handling, email notifications and campaign delivery support |
| Google Workspace | Email delivery of website enquiries to our team |
| Delivery of LinkedIn advertising and lead forms | |
| WhatsApp (Meta) | Business messaging you start or opt in to |
| Telephony and AI voice providers | Call tracking, call routing, AI calling, recording and transcription |
When you respond to a lead generation campaign, we share your enquiry with the business or businesses named or described on the form or in the call, so they can contact you about your request. We do not sell your data to unrelated third parties.
We may also disclose personal data where required by law or a competent authority.
6. International Transfers
By default, personal data we hold is stored and processed in UAE data centre regions. Some transfers outside the UAE are inherent to the services we use: advertising and conversion data (with identifiers hashed where supported) is transmitted to Meta and Google; our corporate email and file storage is hosted in Zoho’s US data centre region; and our website is served through Cloudflare’s global network.
For these transfers we rely on the mechanisms recognised under the UAE Personal Data Protection Law, including transfers to jurisdictions determined adequate by the UAE Data Office, appropriate contractual safeguards, or an applicable derogation.
7. How We Protect Your Data
We apply technical and organisational measures aligned to ISO/IEC 27001:2022 principles, including: encryption in transit (TLS 1.2+) and at rest; role-based access on a least-privilege basis, reviewed quarterly; multi-factor authentication on administrative systems; network segmentation, with databases not exposed publicly; continuous logging and monitoring; automated security patching; and encrypted, replicated backups with tested recovery. Staff receive data protection training at onboarding and annually, and are bound by confidentiality obligations.
8. How Long We Keep Your Data
We keep personal data only as long as necessary for the purpose it was collected for, or as required by UAE law. In summary:
- Website analytics data is retained for 14 months.
- Enquiry form submissions and business contact records are retained for as long as we maintain a business relationship or prospect record, and deleted on request at any time.
- Event registration and attendance records are retained on an ongoing basis and deleted on request.
- Marketing subscriber data is retained until you withdraw consent; unsubscribe records are kept so we can continue to honour your opt-out.
- Contract, invoicing and tax records are retained to meet UAE corporate tax and VAT obligations.
9. Your Rights
Under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), you have the right to be informed, to access your data, to rectification, to erasure, to restrict or object to processing, to data portability, and to withdraw consent at any time.
To exercise any of these rights, contact us at info@leadsfze.com. We will:
- acknowledge your request within 3 business days;
- verify your identity (an identity document may be required for access and erasure requests); and
- respond within 30 calendar days, extendable with notice for complex requests.
No fee applies, except where a request is manifestly unfounded or excessive.
If you are not satisfied with our response, you may lodge a complaint with the UAE Data Office.
10. If You Were Contacted as Part of a Client Campaign
We also run lead generation, advertising, calling and messaging campaigns for client organisations. If you submitted an enquiry through a campaign we run for a client, your details are passed to that client, who then handles your request as an independent data controller. If you were contacted as part of a campaign we ran for a client, that client is the data controller responsible for the contact and for responding to your requests. You can still reach out to us at info@leadsfze.com — we will acknowledge your request within 3 business days and direct it to the relevant client, and assist them in responding.
11. Children
Our website and services are intended for adults. We do not knowingly collect personal data from anyone under 18. If you believe a child has given us personal data, contact us and we will delete it.
12. Personal Data Breaches
We operate a formal incident management process. Where a breach affects the privacy, confidentiality or security of your personal data, we will notify the UAE Data Office and, where the breach is likely to present a high risk to you, notify you without delay.
13. Changes to This Policy
We may update this Privacy Policy from time to time. All changes will be posted on this page with an updated date. This policy is reviewed at least annually.
14. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data:
Leads FZE
Business Center, Sharjah Publishing City Free Zone, Sharjah, UAE
Email: info@leadsfze.com