Privacy Policy
Last updated: 24 June 2026
Leads FZE (“Leads FZE”, “we”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share and delete personal data when you visit our website, submit an enquiry, attend our events or do business with us, and the rights you have in relation to it.
Who we are: Leads FZE, Business Center, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates. Trade Licence No. 4420065.01.
Privacy contact: info@leadsfze.com
1. Information We Collect
When you use our website (leadsfze.com):
- Technical data: IP address, device and browser information, pages viewed, referral source and session activity, collected through cookies and similar technologies (see Section 4).
When you submit an enquiry form:
- The information you provide — typically your full name, email address, telephone number, company and the content of your enquiry — together with technical data such as your IP address and the page the form was submitted from.
When you register for or attend one of our events:
- Name, email, phone number, company, and registration and attendance records.
When we do business with you:
- Business contact details (name, job title, business email and phone, company) collected through our website, LinkedIn, events or referrals, and contract and payment records where a commercial relationship exists.
We do not solicit sensitive personal data (such as health, biometric, religious, political, criminal or financial-account data).
2. How We Use Your Information
| Purpose | Lawful basis |
|---|---|
| Responding to your enquiry or booking request | Steps taken to enter into, or performance of, a contract with you |
| Delivering contracted services | Performance of a contract |
| Sending you relevant updates and offers, where you have opted in | Consent, and/or as otherwise permitted under UAE law for business-to-business communications |
| Improving our website, content and user experience, and analysing site traffic | Legitimate business purposes via the analytics tools described in Section 4 |
| Maintaining business, financial and tax records | Compliance with legal obligations under UAE law |
3. Consent for Communications
Where you submit your details through a form or landing page we operate:
- Consent to contact by phone, WhatsApp/SMS and email is captured as an affirmative, unbundled action — we do not use pre-ticked boxes.
- We record evidence of your consent (timestamp, IP address, form version and page URL).
You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails, replying STOP to a WhatsApp/SMS message, or contacting us at info@leadsfze.com. Opt-outs are actioned within 24 hours.
4. Cookies and Tracking Technologies
Our website uses the following technologies:
| Technology | Purpose | Retention |
|---|---|---|
| Google Analytics | Measuring site traffic and understanding how visitors navigate the site, to improve content and user experience | 14 months |
| Meta Pixel | Measuring advertising performance and attributing conversions | Governed by Meta’s platform retention |
| Essential and functional cookies | Site operation, session management and preference storage | Session, or up to 12 months for preference cookies |
You can block or delete cookies at any time through your browser settings, and you can opt out of Google Analytics using Google’s browser opt-out add-on (https://tools.google.com/dlpage/gaoptout). Blocking non-essential cookies does not prevent you from using the site.
5. Who We Share Your Information With
We do not sell your personal data. We share it only with service providers that help us operate, under written contracts containing data protection obligations:
| Provider | Purpose |
|---|---|
| Amazon Web Services | Hosting, storage and backup for our systems (UAE region) |
| Meta Platforms | Advertising delivery and conversion measurement |
| Advertising delivery, conversion tracking and analytics | |
| Zoho | Corporate email and file storage |
| Cloudflare | Hosting and content delivery for leadsfze.com and landing pages |
We may also disclose personal data where required by law or a competent authority.
6. International Transfers
By default, personal data we hold is stored and processed in UAE data centre regions. Some transfers outside the UAE are inherent to the services we use: advertising and conversion data (with identifiers hashed where supported) is transmitted to Meta and Google; our corporate email and file storage is hosted in Zoho’s US data centre region; and our website is served through Cloudflare’s global network.
For these transfers we rely on the mechanisms recognised under the UAE Personal Data Protection Law, including transfers to jurisdictions determined adequate by the UAE Data Office, appropriate contractual safeguards, or an applicable derogation.
7. How We Protect Your Data
We apply technical and organisational measures aligned to ISO/IEC 27001:2022 principles, including: encryption in transit (TLS 1.2+) and at rest; role-based access on a least-privilege basis, reviewed quarterly; multi-factor authentication on administrative systems; network segmentation, with databases not exposed publicly; continuous logging and monitoring; automated security patching; and encrypted, replicated backups with tested recovery. Staff receive data protection training at onboarding and annually, and are bound by confidentiality obligations.
8. How Long We Keep Your Data
We keep personal data only as long as necessary for the purpose it was collected for, or as required by UAE law. In summary:
- Website analytics data is retained for 14 months.
- Enquiry form submissions and business contact records are retained for as long as we maintain a business relationship or prospect record, and deleted on request at any time.
- Event registration and attendance records are retained on an ongoing basis and deleted on request.
- Marketing subscriber data is retained until you withdraw consent; unsubscribe records are kept so we can continue to honour your opt-out.
- Contract, invoicing and tax records are retained to meet UAE corporate tax and VAT obligations.
9. Your Rights
Under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), you have the right to be informed, to access your data, to rectification, to erasure, to restrict or object to processing, to data portability, and to withdraw consent at any time.
To exercise any of these rights, contact us at info@leadsfze.com. We will:
- acknowledge your request within 3 business days;
- verify your identity (an identity document may be required for access and erasure requests); and
- respond within 30 calendar days, extendable with notice for complex requests.
No fee applies, except where a request is manifestly unfounded or excessive.
10. If You Were Contacted as Part of a Client Campaign
We also provide calling and messaging services to client organisations. If you were contacted as part of a campaign we ran for a client, that client is the data controller responsible for the contact and for responding to your requests. You can still reach out to us at info@leadsfze.com — we will acknowledge your request within 3 business days and direct it to the relevant client, and assist them in responding.
11. Personal Data Breaches
We operate a formal incident management process. Where a breach affects the privacy, confidentiality or security of your personal data, we will notify the UAE Data Office and, where the breach is likely to present a high risk to you, notify you without delay.
12. Changes to This Policy
We may update this Privacy Policy from time to time. All changes will be posted on this page with an updated date. This policy is reviewed at least annually.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data:
Leads FZE
Business Center, Sharjah Publishing City Free Zone, Sharjah, UAE
Email: info@leadsfze.com