WhatsApp Conversion Tracking for Ad Campaigns
Connect WhatsApp enquiries with campaign reporting. A button click, a received message, a qualified conversation and a sale are different events. Discuss which events your setup can measure and which integrations are supported before launch.
Turn every WhatsApp chat into a clean conversion signal for your ad platforms.
Catch the source
We capture the GCLID, ad ID, keyword and UTMs the moment a visitor lands — from any channel.
Log the message
The second they click to chat on WhatsApp, the lead is logged and tied back to the exact ad that sent them.
Score the chat
Real, engaged conversations score high. One-message tyre-kickers score low and become exclusion data.
Feed back the truth
Quality conversions flow back to Google, Meta, TikTok, LinkedIn and Microsoft Ads — so they optimise for real customers.
Simple & affordable pricing
One price per campaign covers conversion tracking and reporting across every traffic source pointing at it. Every plan includes all integrations — Max just scales to more campaigns.
Billed monthlyBilled annually — 2 months free
1 campaign · 500 conversions/mo
Get started- Everything included
- WhatsApp conversion tracking & scoring
- Track GCLID, ad IDs & UTMs (Google, Meta, TikTok, LinkedIn, Microsoft)
- Direct conversion reporting to Google Ads
- Meta, TikTok, LinkedIn & Microsoft Ads reporting
- Custom URL parameters & A/B testing
- CRM & automation (Zapier, Make.com, n8n)
- Google Sheets + export (PDF, CSV, XLSX)
- 500 conversions/month included, then $0.15 each
- Add extra campaigns — $20 each— $10 each
Billed monthlyBilled annually — 2 months free
10 campaigns · 500 conversions/mo total
Get started- Everything in Standard, plus
- 10 campaigns included
- 500 conversions/month included across all campaigns, then $0.15 each
- Add extra campaigns — $10 each
- Manage multiple clients from one account
- All premium ad integrations
- Priority support
Every plan includes 500 conversions/month, then just $0.15 per additional conversion. Need more campaigns? Add them any time — $20 each on Standard, $10 each on Max. A one-time setup fee may apply depending on your requirements.
Explore costs and hypothetical outcomes
Adjust the inputs to explore a scenario using the listed prices. The savings output assumes a fixed 12% reduction; the lead-quality multiplier is an illustrative model. Neither is based on your campaign results or a forecast. Confirm current pricing and measurement scope before ordering.
Estimates only — actual results depend on your account, creative and audience. A one-time setup fee may apply depending on your requirements.
Compare plans
Both plans include every feature and integration. Max simply scales to 10 campaigns with priority support.
| Feature | StandardMost popular | Max |
|---|---|---|
| Price (monthly) | $45/mo | $125/mo |
| Price (annual) | $38/mo | $104/mo |
| Campaigns included | 1 | 10 |
| Extra campaigns | $20 each | $10 each |
| Conversions included | 500/mo | 500/mo total |
| Extra conversions | $0.15 each | $0.15 each |
| Core tracking & reporting | ||
| WhatsApp conversion tracking | ||
| Track GCLID, ad IDs & UTMs | ||
| WhatsApp API & BSP integrations | ||
| Direct conversion reporting to Google Ads | ||
| Google Sheets integration | ||
| Export data (PDF, CSV & XLSX) | ||
| Premium integrations & tools | ||
| Meta Ads reporting | ||
| TikTok Ads reporting | ||
| LinkedIn Ads reporting | ||
| Microsoft (Bing) Ads reporting | ||
| Custom URL parameters | ||
| A/B testing | ||
| CRM integrations | ||
| Automation (Zapier, Make.com, n8n) | ||
| Priority support | ||
Premium ad-platform integrations are rolling out and switched on as they go live.
Frequently Asked Questions
How does accurate conversion reporting lower my ad costs?
Conversion reporting helps distinguish button clicks, received messages, qualified conversations and sales. The events that can be reported depend on the configured integrations and available data. Tracking alone does not guarantee lower advertising costs or better lead quality.
How does the tracking actually work?
When a visitor clicks your WhatsApp button we capture the source — the GCLID, ad ID, keyword and UTM parameters — log the lead, and watch the conversation. Real, engaged conversations are reported back to Google, Meta, TikTok and the rest as quality conversions. One-message tyre-kickers get flagged as junk and become exclusion data so the platforms stop chasing them.
Which traffic sources does this work with?
Every source. Google Ads, Meta Ads, TikTok, SEO, YouTube, an Instagram bio link, an email, a WhatsApp share, or a direct visit — we track them all the way through to the WhatsApp conversation, and report accurate conversions back to whichever channel sent the visitor.
Do I need to change my campaigns or website?
No. We connect to your existing setup — your website, your WhatsApp number and your ad accounts. No campaign rebuild, no new landing pages, no disruption to live traffic. Most setups go live within 5 working days.
What does it cost?
Standard is $45/month, or $38/month billed annually (two months free), and includes every integration. Max is $125/month, or $104/month billed annually, with ten campaigns included. Both plans include 500 conversions a month, then $0.15 per additional conversion. A one-time setup fee may apply depending on your requirements. No long contracts — cancel any time.
Find out how much of your ad budget is bleeding out right now.
Book a quick call and we'll show you exactly where your WhatsApp leads are coming from — and how much wasted spend accurate conversion reporting can win back.